🚀Launch preparation
How to make your referral program launch successful?
Source launch partners
1. Leverage your team & core community members.
Your team members & community members are great affiliates as they have skin in the game and also understand the value of your project well.
Some of the top affiliates are protocols' team members. For example, tano is the community manager of GMX, and he is the 3rd biggest GMX affiliate who drove$855M trading volume.
Action items:
2. Your partner projects/communities
If there are communities/projects you are already working with, reach out to them and ask for their help to drive traffic and do rev sharing.
On the other hand, you can also proactively look for communities with your target audience—for example, Lobster DAO for Defi and some alpha groups for NFT projects.
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3. Content creators/influencers
Try to source Twitter influencers who write content in your industry and invite them to be your launch partners. They can even be your token holders/users who have an influence too.
Source relevant influencers: search for your specific topic on twitter/google, or Discord/Telegram groups you are in that have good content creators/publishers
Reach out to them via DM or intros (See below as an example message)
Add people who responded into a group chat, for FAQ & keep them updated
Communicate clearly:
When would the referral program launch
Why do you want to include them as a partner
Rewards & benefits for them
Provide material
Action items:
4. Publishers
Many web3 publishers & media sites have high-quality audiences, you can consider their ads units. Sometimes they have unsold ad inventory and will be open to embedding an affiliate link on their website or newsletters for revenue sharing.
5. Dapp users
Embed a link on your website to expose the referral program to your users, see details here
Support material & Education
1. Docs & visual assets
Ensure you have material for affiliates to understand your product that they can quickly look at to understand it.
Also, have visual assets like logos ready for them to use.
2. Create group chat for launch partners
Create a Telegram/discord group chat to include all your launch partners and core community members. Answer questions, give them progress updates, and share core information with them.
Action items:
Launch day
1. Twitter announcement
Make a Twitter announcement about the referral program so everyone knows, including rewards people can get clear, with a call to action.
2. Create a referral discord channel
So that affiliates can share tips, and ask questions.
3. Email your subscribers
If you already have an email list of your users, email them about this referral program so they can sign up!
Action items:
Post-launch
1. Publish the leaderboard of affiliates & rewards
Announce & post leaderboards of your affiliates, including volumes they contributed and rewards they earned, as a way to encourage competition, and attract new affiliates
2. Make sure you distribute payments on time
The duration of how fast affiliates get paid can significantly impact how motivated they are.
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